The Personal Energy Efficiency Rewards (PEER) program is the only consumer-first program that
leverages four key behavioral insights to deliver proven efficiency gains.
PEER generates verified energy savings for utility partners through best-practice consumer marketing
strategies. Customers receive personalized print and email Energy Savings Reports, access to a
program website portal, and rewards points for saving energy. Savings are verified using
best-practice, large-scale data analysis evaluation protocols.
The PEER Program captures savings from both offline (direct mail) and online, deeply engaged
customers. Through this hybrid strategy, no customer is excluded and utility partners can capture both
broad and deep savings.
Personalized Recommendations and Insights
Hundreds of actions and purchases are ranked based on payback period and popularity. Leveraging millions of data points, customers receive personalized energy recommendations and savings estimates without any survey or audit.
Goal-Setting and Personalized Tracking
Customers regularly receive emails informing them where they are using the most energy, as well as tracking their progress in lowering their energy bills.
Social Context and Competition
Building stronger communities helps motivate customers to make smarter decisions. Customers are informed how their energy savings compares to the neighbors' and also are empowered to improve their standing for prizes.
Financial Rewards for Saving Energy
Rewards points are earned based on the level of savings achieved. Points can be redeemed for discounts at both national and local stores.
Personal Energy Advisor℠ powers the PEER Program and can also be used
as a stand-alone energy audit and advisory tool. Employing unique hybrid
statistical-engineering models, the software calculates personalized energy
profiles for each customer and models the savings opportunities from
hundreds of actions and purchases.
Personal Energy Advisor℠ is the first RESNET-certified online energy survey
tool on the market today. RESNET is the leading accreditation body for home
energy audit and survey tools. The core analytical engine backing Personal
Energy Advisor℠ has also been peer-reviewed by leading academics; an
article about the engine has been published in the Journal of Industrial
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